Marketing Case Files.

The Bureau · Published archive

The Dossiers

Each file begins with a real guest speaker session from my Digital Platforms class at ESSEC. Read what was learned, then open the fictional case file and put it to the test.

01 file declassified

  1. Case File 01

    The Launch That Looked Finished

    MendTrail Studio is a hypothetical company launching interactive repair lessons for community workshops. Its small team used Claude Design for the interface, Claude Code for implementation, GitHub for project history and Vercel for hosting. The demonstration looked polished, and the deployment dashboard showed success. Yet workshop testers reported that the public lesson button did nothing, returning learners lost progress, and login appeared successful even with invented credentials. Meanwhile, a developer demonstrated a working lesson button on their laptop. With a partner demonstration approaching, the team must distinguish an outdated release from incomplete functionality rather than rebuild everything. All company details, events, measurements and project artifacts in this case are hypothetical; source quotations in the debrief come directly from the submitted notes.

    From the session · LaunchLab: Claude Design, Claude Code, GitHub, and Vercel